Offers from a Toronto SEO firm
Offer too many choices to your customer crippling its decision. Too many choices kill action. How to fix it? Here are six practical ways to adapt to your business.
The paralysis of choice
Would it be possible for you to lose sales or contacts because your users are unable to make a decision?
The probability that the answer is ‘Yes’ is strong.
These ‘pesky’ customers are difficult to identify. On one hand, they say they want to have the choice and not feel forced, but when they have that choice, they stop buying.
The problem is that the choice is paralyzing any decision, or at least obstruction. This is a problem that a Toronto SEO company like Mambofacile face everyday . Several tests have shown that stores customer is less likely to buy when too many opportunities before it.
Applied to the field of SEO and e-commerce in particular,in The city of Toronto, the phenomenon exists but is not recognized as much, or even ignored. It is easy to make the observation that the majority of electronic commerce sites .
have too many products in the same category,
more complex ways to customize the products between them,
offer too much selection of special offers,
have categories and subcategories of endless products.
The result is that these sites suffer from a very low conversion rate.
The trap is then to think that low conversion rate is due to the fact that what is proposed does not match what the customer wants. The ‘bad solution’ is then to decide to introduce even more choices, reinforcing paralysis.
The answer may lie in different ways but it always starts to impose a limit of choice.
How to react to this paralysis of choice
Limit choices to the user
One of the studies in supermarkets showed the following. Faced with 24 varieties of jam jars, only 3% of customers are buying against 30% when there are only 6 choices.
Even when a client goes to the radius jams by having a very clear idea of what he wants; the fact is that to propose alternatives yielding the following questions and doubts:
It is jam my original choice the best?
Should I not try something new?
So the lesson here is that the paralysis of choice is not just about the undecided customers. This can even touch a client decided to buy and knowing beforehand what he wants.
The answer is obvious: Reduce your product lines or services. It may seem intuitive and cons against productive, but it is a clear and obvious answer to avoid this phenomenon more it exists.
However, this is not the only way. There is also a need to clearly differentiate the options provided.
Differentiate clearly the possibilities
The paralysis of choice is not only caused by the number of possible options. In fact, it may be perfectly acceptable to offer a variety of choices if and only if the differences between these options are clearly defined. But most of the time, they overlap more than they differentiate.
in computer, manufacturers are a great example. Remind yourself while buying your last computer. You he was easy to make your decision when the only difference between the models are the technical specifications?